Agenda

Session Filters
  • March 23
  • 9:00 am - 9:45 am
  • Stage 2
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    • March 23
    • 9:55 am - 10:40 am
    • Stage 2
    • Understand the general steps involved in any research project from survey design and data analysis, to data journalism and amplification
    • Focus on the most essential things you need to do to get any research project started on the right foot so you can maximize results
    • Use that research to create content that will attract customers
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    • March 23
    • 10:50 am - 11:35 am
    • Stage 1
    • Interpret performance metrics for stronger signals about what’s working and what’s not
    • Translate metrics to staff to make data actionable
    • Leverage new ways to Use real-time analytics to deepen engagement with your content
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    • March 23
    • 10:50 am - 11:35 am
    • Stage 2
    • Understand the role of podcasts in content marketing strategy
    • Determine metrics for success
    • Learn what you should be podcasting about (and what to avoid)
    • Be prepared for the investment you’ll need to make in order to be successful
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    • March 23
    • 12:30 pm - 1:00 pm
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    • March 23
    • 1:00 pm - 1:45 pm
    • Stage 1
    • Sell your products/service through with engaging content
    • Shift from product/service focused to people focused stories to yield greater results
    • Create content that connects and informs with their audience in mind
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    • March 23
    • 2:50 pm - 3:35 pm
    • Stage 1
    • Understand Google's drive to satisfy every query
    • Ideate & research your customer's intent based needs
    • Produce content that both users and bots should love
    • Drive relevant organic & social traffic to engage your audience
    • Build a content strategy based on Question Personas (and success!)
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    • March 23
    • 3:45 pm - 4:30 pm
    • Stage 1
    • Use Story Theory to solve any story problem that comes your way
    • Create custom techniques to complement and improve your unique story development workflow
    • Make characters connectable and believable every time- instead of just having a bunch of talking heads
    • Use a simple technique to create a pointed story ad concept in 1-3 minutes
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    • March 23
    • 4:30 pm - 5:00 pm
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