Header Image

Detroit, MI – March 23, 2018

A content marketing & social media extravaganza

Everything: Content & Social

Everything: Content & Social is a full-day content & social media extravaganza, from the producers of the Digital Summit series. The event features focused, highly tactical, trend-forward dives in two essential topic tracks – Content Marketing and Social Media Engagement/Effectiveness. Each is led by experts making the biggest waves in the Content & Social ecosystem – in a single-day format that works with anyone’s work schedule.

Speakers

confirmed content & social industry experts include:

Alex Baker-Whitcomb | WIRED Magazine
Alex Baker-Whitcomb
WIRED Magazine
Alex Baker-Whitcomb
WIRED Magazine

View bio

Shaun Ayala - Best Buy
Shaun Ayala
Best Buy
Shaun Ayala
Best Buy

View bio

Joshua Machiz - Nasdaq
Joshua Machiz
Nasdaq
Joshua Machiz
Nasdaq

View bio

Amy Greber - American Red Cross
Amy Greber
American Red Cross
Amy Greber
American Red Cross

View bio

Chris Shedd - The Economist Group
Chris Shedd
The Economist Group
Chris Shedd
The Economist Group

View bio

Laurel Su - DocuSign
Laurel Su
DocuSign
Laurel Su
DocuSign

View bio

Daniel Russo - Verizon
Daniel J. Russo
Verizon
Daniel J. Russo
Verizon

View bio

Dan Gilgoff - National Geographic
Dan Gilgoff
National Geographic
Dan Gilgoff
National Geographic

View bio

Lorraine Goldberg - Allrecipes.com
Lorraine Goldberg
Allrecipes.com
Lorraine Goldberg
Allrecipes.com

View bio

Grant Simmons - Homes.com
Grant Simmons
Homes.com
Grant Simmons
Homes.com

View bio

Michelle Stinson Ross - Gruen Agency
Michelle Stinson Ross
Gruen Agency
Michelle Stinson Ross
Gruen Agency

View bio

Susan Wenograd - Five Mill
Susan Wenograd
Five Mill
Susan Wenograd
Five Mill

View bio

Michele Linn - Mantis Research
Michele Linn
Mantis Research
Michele Linn
Mantis Research

View bio

Agenda At-A-Glance

  • 8:30 am - 9:00 am Registration & Coffee
  • 9:00 am - 9:45 am Thought Leadership Disrupted: New Rules for the Content Age Micro-Storytelling: Effective “Stories” Strategies and Design
  • 9:55 am - 10:40 pm Taming the Beast: Content That Scales, Satisfies and Inspires Unraveling the Mystery of the Facebook Algorithm
  • 10:50 am - 11:35 am Storytelling as a Selling Point Influencers: Cultivating a Powerful Network for Linkbuilding & Social Media Evangelism
  • 11:45 am - 12:30 pm Podcasts + Marketing: The Missing Link in Content Marketing Harnessing Analytics for More Effective Content and Messaging
  • 12:30 pm - 1:00 pm Lunch Break
  • 1:00 pm - 1:45 pm How to Create Original Research That Gets Attention and Leads Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways
  • 1:55 pm - 2:40 pm Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices Facebook Ads: Mastering the Power of the Demographic Fire Hose
  • 2:50 pm - 3:35 pm Original Programming is the New Content Marketing Growing your Instagram and Twitter Accounts is Not A Business Goal!
  • 3:45 pm - 4:30 pm What? How? Why? Building Query Personas to Power Your Content Strategy Beyond Likes: Using Social Customer Data to Inform Business Decisions
  • 4:30 pm - 5:00 pm Closing Beverages

NEED EXTRA HELP TO GET APPROVAL?

We make it easy! Download one of our pre-written approval request letters, edit your info, and copy and paste it into an email. And you can always contact us if we can help you in any way seal the deal. We’ve got your back.

Everything: Content & Social – Detroit
Friday, March 23, 2018
9:00AM – 4:30PM

Venue
Westin Book Cadillac
1114 Washington Blvd.
Detroit, MI 48226

Join us at Everything: Content & Social, 3/23/2018

Subscribe to our newsletter