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Detroit, MI – March 21, 2019

A content marketing & email extravaganza

Everything: Content & Email

Everything: Content & Email: Detroit is a full-day of content & email marketing goodness, from the producers of the Digital Summit series. The event features focused, highly tactical, trend-forward dives in two essential topic tracks – Content Marketing and Email Engagement/Effectiveness. Each is led by experts making the biggest waves in the Content & Email ecosystem – in a single-day format that works with anyone’s work schedule.

Speakers

confirmed content & email industry experts include:

Patty Radford Henderson - Radford Henderson
Patty Radford Henderson
Radford Henderson
Patty Radford Henderson
Radford Henderson

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Karen Talavera - Synchronicity Marketing
Karen Talavera
Synchronicity Marketing
Karen Talavera
Synchronicity Marketing

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Cory LaGrange
BBR
Cory LaGrange
BBR

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Anna McHugh - Red Hat
Anna McHugh
Red Hat
Anna McHugh
Red Hat

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April Mullen - Selligent
April Mullen
Selligent
April Mullen
Selligent

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Kenneth Kinney - Ai Media Group/ A Shark's Perspective Podcast
Kenneth Kinney
Ai Media Group/ A Shark's Perspective Podcast
Kenneth Kinney
Ai Media Group/ A Shark's Perspective Podcast

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Jen Capstraw - Iterable
Jen Capstraw
Iterable
Jen Capstraw
Iterable

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Erin Alemdar - Whereoware
Erin Alemdar
Whereoware
Erin Alemdar
Whereoware

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Jim Edwards - Spry Ideas
Jim Edwards
Spry Ideas
Jim Edwards
Spry Ideas

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Joseph Wesolek - Beaumont Health
Joseph Wesolek
Beaumont Health
Joseph Wesolek
Beaumont Health

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Kelsey Cohen - Bloomscape
Kelsey Cohen
Bloomscape
Kelsey Cohen
Bloomscape

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Michele Linn - Mantis Research
Michele Linn
Mantis Research
Michele Linn
Mantis Research

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Agenda At-A-Glance

  • 9:00 am - 9:30 am Registration & Coffee
  • 9:30 am - 10:10 am Deliver the Perfect Email Experience with AI How to Use Original Research to Fuel Your Content Marketing Engine
  • 10:20 am - 11:00 pm 3 Steps To Improve Email Deliverability Bring Your Personas and Customer Journey Together Through Content
  • 11:20 am - 12:00 am Building Effective Email and List Building Programs in the Wake of GDPR Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy
  • 12:10 pm - 12:50 pm The Feng Shui of Modern Email Building Your Content Team: A Practical Approach to Defining Roles & Responsibilities
  • 12:50 pm - 1:10 pm Lunch Break
  • 1:10 pm - 1:50 pm The Hank Moody Guide to Email Marketing: Authentic Messages That Provoke Response Content Marketing As An Engineering Process
  • 2:00 pm - 2:40 pm Re-Engagement that Rocks: Strategies & Tips from Simple to Sophisticated A Customer-Centric Approach to B2B Video Content Marketing
  • 2:50 pm - 3:30 pm Optimizing Email Response Through Testing and AI Determining the ROI of Your Content Marketing
  • 3:30 pm - 4:00 pm Irresistible Emails - Inject New Life Into Your Email Marketing

NEED EXTRA HELP TO GET APPROVAL?

We make it easy! Download one of our pre-written approval request letters, edit your info, and copy and paste it into an email. And you can always contact us if we can help you in any way seal the deal. We’ve got your back.

Everything: Content & Email – Detroit
Thursday, March 21, 2019
9:00AM – 4:30PM

Venue
Waterview Loft at Port Detroit
130 E. Atwater Street
Detroit, MI 48226

Join us at Everything: Content & Email, 3/21/2019