Detroit, MI – March 21, 2019

A content marketing & email extravaganza

Everything: Content & Email

Everything: Content & Email: Detroit is a full-day of content & email marketing goodness, from the producers of the Digital Summit series. The event features focused, highly tactical, trend-forward dives in two essential topic tracks – Content Marketing and Email Engagement/Effectiveness. Each is led by experts making the biggest waves in the Content & Email ecosystem – in a single-day format that works with anyone’s work schedule.

Agenda At-A-Glance

  • 9:00 am - 9:30 am Registration & Coffee
  • 9:30 am - 10:10 am Deliver the Perfect Email Experience with AI How to Use Original Research to Fuel Your Content Marketing Engine
  • 10:20 am - 11:00 pm 3 Steps To Improve Email Deliverability Bring Your Personas and Customer Journey Together Through Content
  • 11:20 am - 12:00 am Building Effective Email and List Building Programs in the Wake of GDPR Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy
  • 12:10 pm - 12:50 pm The Feng Shui of Modern Email Building Your Content Team: A Practical Approach to Defining Roles & Responsibilities
  • 12:50 pm - 1:10 pm Lunch Break
  • 1:10 pm - 1:50 pm The Hank Moody Guide to Email Marketing: Authentic Messages That Provoke Response Content Marketing As An Engineering Process
  • 2:00 pm - 2:40 pm Re-Engagement that Rocks: Strategies & Tips from Simple to Sophisticated A Customer-Centric Approach to B2B Video Content Marketing
  • 2:50 pm - 3:30 pm Optimizing Email Response Through Testing and AI Determining the ROI of Your Content Marketing
  • 3:30 pm - 4:00 pm Irresistible Emails - Inject New Life Into Your Email Marketing

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Everything: Content & Email – Detroit
Thursday, March 21, 2019
9:00AM – 4:30PM

Venue
Waterview Loft at Port Detroit
130 E. Atwater Street
Detroit, MI 48226

Join us at Everything: Content & Email, 3/21/2019