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Detroit, MI – March 23, 2018

Everything Detroit is Sold Out!

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What is On-demand Access?

Speaker presentation decks with audio (SlideCast) are available for 12 months. SlideCast is shared within 1 week of the event.
Note: All presentations that we have access to share from the speakers are included (about 80%)

Everything: Content & Social

Everything: Content & Social is a full-day content & social media extravaganza, from the producers of the Digital Summit series. The event features focused, highly tactical, trend-forward dives in two essential topic tracks – Content Marketing and Social Media Engagement/Effectiveness. Each is led by experts making the biggest waves in the Content & Social ecosystem – in a single-day format that works with anyone’s work schedule.

Speakers

confirmed content & social industry experts include:

Alex Baker-Whitcomb | WIRED Magazine
Alex Baker-Whitcomb
WIRED Magazine
Alex Baker-Whitcomb
WIRED Magazine

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Amber Lewis - City of Detroit
Amber Lewis
City of Detroit
Amber Lewis
City of Detroit

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Shaun Ayala - Best Buy
Shaun Ayala
Best Buy
Shaun Ayala
Best Buy

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Amy Greber - American Red Cross
Amy Greber
American Red Cross
Amy Greber
American Red Cross

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Josh Powlison - Stories LC
Josh Powlison
Stories LC
Josh Powlison
Stories LC

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Michele Linn - Mantis Research
Michele Linn
Mantis Research
Michele Linn
Mantis Research

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Sarah Brownback - Citi
Sarah Brownback
Citi
Sarah Brownback
Citi

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Eric Thomas
SAGA MKTG
Eric Thomas
SAGA MKTG

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Laurel Su - DocuSign
Laurel Su
DocuSign
Laurel Su
DocuSign

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Daniel Russo - Verizon
Daniel J. Russo
Verizon
Daniel J. Russo
Verizon

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Lorraine Goldberg - Allrecipes.com
Lorraine Goldberg
Allrecipes.com
Lorraine Goldberg
Allrecipes.com

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Grant Simmons - Homes.com
Grant Simmons
Homes.com
Grant Simmons
Homes.com

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Michelle Stinson Ross - Apogee Results
Michelle Stinson Ross
Apogee Results
Michelle Stinson Ross
Apogee Results

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Dan Gilgoff - National Geographic
Dan Gilgoff
National Geographic
Dan Gilgoff
National Geographic

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Sola Obayan - BTO Solutions
Sola Obayan
BTO Solutions
Sola Obayan
BTO Solutions

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Agenda At-A-Glance

  • 8:30 am - 9:00 am Registration & Coffee
  • 9:00 am - 9:45 am Micro-Storytelling: Effective “Stories” Strategies and Design Telling Human Stories - How to Harness Culture in Marketing
  • 9:55 am - 10:40 pm Unraveling the Mystery of the Facebook Algorithm How to Create Original Research That Gets Attention and Leads
  • 10:50 am - 11:35 am Harnessing Analytics for More Effective Content and Messaging Podcasts + Marketing: The Missing Link in Content Marketing
  • 11:45 am - 12:30 pm Facebook Ads: Mastering the Power of the Demographic Fire Hose Taming the Beast: Content That Scales, Satisfies and Inspires
  • 12:30 pm - 1:00 pm Lunch Break
  • 1:00 pm - 1:45 pm Storytelling as a Selling Point Amplifying Affinity, Engagement, and Reach with Brand Facebook Groups
  • 1:55 pm - 2:40 pm Facebook Ads: Mastering the Power of the Demographic Fire Hose Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices
  • 2:50 pm - 3:35 pm What? How? Why? Building Query Personas to Power Your Content Strategy Influencers: Cultivating a Powerful Network for Linkbuilding & Social Media Evangelism
  • 3:45 pm - 4:30 pm Your Next Story Ad Concept in 3 Minutes Beyond Likes: Using Social Customer Data to Inform Business Decisions
  • 4:30 pm - 5:00 pm Reception Hosted by Opal

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We make it easy! Download one of our pre-written approval request letters, edit your info, and copy and paste it into an email. And you can always contact us if we can help you in any way seal the deal. We’ve got your back.

Everything: Content & Social – Detroit
Friday, March 23, 2018
9:00AM – 4:30PM

Venue
Westin Book Cadillac
1114 Washington Blvd.
Detroit, MI 48226

Join us at Everything: Content & Social, 3/23/2018

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