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Agenda

Session Filters
  • December 10
  • 9:00 am - 9:45 am
  • Access free templates to improve/speed up keyword research specifically for content creation
  • Acquire new tools in the industry to help with content creation
  • Use data to produce content your audience will want
  • Examine the human algorithm and its effect on content marketing strategy
  • December 10
  • 9:55 am - 10:40 am
  • Leverage tensions to fuel creativity
  • Incorporate conflict into the structure of your next campaign
  • Share examples of healthy conflict from various industries
  • Understand pattern interrupts and use them to propel your brand
  • December 10
  • 10:50 am - 11:35 am
  • Understand how content performs in traditional versus voice search
  • Organize and develop content that Google's RankBrain can understand
  • Create content that focuses on context and intent, not just keywords
  • December 10
  • 11:45 am - 12:30 pm
  • Learn what marketing elements turn ordinary campaigns into contagious collateral
  • Understand the psychological triggers that continually remind consumers of your brand
  • Develop a playbook for turning ordinary products into social currency and emotional memories
  • December 10
  • 12:30 pm - 1:00 pm
  • December 10
  • 1:00 pm - 1:45 pm
  • Gain an understanding of the creative approaches companies are taking to leverage content that appeals to this new mindset
  • Learn how some of today's leading brands have used creative content to engage consumers
  • Apply specific tips, tricks, and tactics to help you more deeply engage with your customers
  • December 10
  • 1:55 pm - 2:40 pm
  • Understand what digital accessibility is and why it matters to every business
  • Tap into an underserved national audience of 16 million strong (and growing)
  • Use tangible, easy-to-implement tactics for making your digital content accessible
  • Replicate examples of companies that do it well and those that got sued
  • Utilize local and online resources to take your digital accessibility skills further
  • December 10
  • 2:50 pm - 3:35 pm
  • Deliver criticism to your team without harming morale
  • Apply the science and skills of improv to boost creativity
  • Put time-efficient strategies in place to hold regular performance conversations
  • Create a coaching culture that aligns with business strategy and industry trends
  • December 10
  • 3:45 pm - 4:30 pm
  • Better understand how your brand fits into the content ecosystem
  • Leverage data from social, search and your website to inform content strategies
  • Pinpoint the weak points of competitors where your brand can "win"
  • Measure the effectiveness of your content with a data-centric approach

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