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Agenda

Session Filters
  • December 10
  • 9:30 am - 10:15 am
  • Access free templates to improve/speed up keyword research specifically for content creation
  • Acquire new tools in the industry to help with content creation
  • Use data to produce content your audience will want
  • Examine the human algorithm and its effect on content marketing strategy
  • December 10
  • 10:25 am - 11:10 am
  • Leverage tensions to fuel creativity
  • Incorporate conflict into the structure of your next campaign
  • Share examples of healthy conflict from various industries
  • Understand pattern interrupts and use them to propel your brand
  • December 10
  • 11:20 am - 12:05 pm
  • Stage 1
  • Transform your data into actionable insights for relevant content development
  • Use performance and touch-point data to create intent-based content
  • Leverage predictive tools to further define the content that users are likely to engage with
  • December 10
  • 12:15 pm - 1:00 pm
  • Clearly articulate a strategic goal and map your content to meet it
  • Determine the pieces you need to produce – and when to share them
  • Assign accountability for who concepts, produces and approves tactics
  • Develop a process that allows you to cost-effectively produce content for mobile, social and owned channels
  • December 10
  • 1:00 pm - 1:30 pm
  • December 10
  • 1:30 pm - 2:15 pm
  • Stage 1
  • Understand the importance of human qualities in social engagement
  • Tap into four human traits that help brands behave more authentically in the social space
  • Create more meaningful and effective content
  • December 10
  • 2:25 pm - 3:10 pm
  • List 20 approaches for using content to drive change and alignment in your organization.
  • Build and leverage multi-layered transformational roadmaps to drive coherency across digital initiatives
  • Apply cross-functional collaboration methodologies and integrate them into existing routine business cycle activities
  • Employ best practices for where, who and how to integrate collaboration methods into the natural course of business processes
  • Align a holistic view of content ROI to roadmap phases and dependencies.
  • December 10
  • 3:20 pm - 4:05 pm
  • Stage 1
  • Deliver criticism to your team without harming morale
  • Apply the science and skills of improv to boost creativity
  • Put time-efficient strategies in place to hold regular performance conversations
  • Create a coaching culture that aligns with business strategy and industry trends

Join us at Everything: Content & Social, 12/10/2018