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Everything: Content & Social Monday, June 18

9:00 am - 9:45 am

Connecting Employees to Today’s Social Customer

  • Leah Guimond, Sleep Number
  • Leah Guimond
  • Understand how Sleep Number has executed employee advocacy efforts and its business impact
  • Develop the expertise to build an advocacy skillset internally
  • Learn content management and user-adoption strategies to lead an employee advocacy program
  • Content
  • Employee Advocacy
  • Social

Hiding In Plain Sight: How to Effectively Utilize Social Media Ads as Native Advertising

  • Frank Maguire, Sharethrough
  • Frank Maguire
  • Understand the value of amplifying and converting your social media strategy to open web native ads
  • Measure the ROI of your native ads
  • Start executing native right now through your DSP
  • Paid
  • Social

9:55 am - 10:40 am

The Storytelling Edge: 3 Keys to Creating Content That’ll Transform Your Business

  • Joe Lazauskas, Contently
  • Joe Lazauskas
  • Better understand the neuroscience of storytelling and apply these findings to your content creation efforts
  • Improve your content marketing results and impact from hearing about social experiments conducted on thousands of people, and case studies of the most successful content marketers on earth
  • Use a simple formula to optimize audience engagement and gain a huge advantage over your competition
  • Content
  • Storytelling

Unraveling the Mystery of the Facebook Algorithm

  • Produce and find the content types that Facebook prioritizes most
  • Build partnerships with brands that effectively boost your own content
  • Avoid penalties and potholes that can sink your content overnight
  • Content
  • Social

10:50 am - 11:35 am

Harnessing Analytics for More Effective Content and Messaging

  • Interpret performance metrics for stronger signals about what’s working and what’s not
  • Translate metrics to staff to make data actionable
  • Leverage new ways to Use real-time analytics to deepen engagement with your content
  • Content
  • Measurement

Social Selling & LinkedIn for Sales

  • Eve Mayer, Splash Media
  • Levi Sauerbrei, NerdButler.com
  • Eve Mayer
  • Levi Sauerbrei
  • Know which social platforms are worth your time and which you should avoid
  • Understand the power of your own network and how to use it to turn leads into prospects
  • Have an easy to follow daily routine to make your sale activity more effective and trackable
  • B2B
  • Social

11:45 am - 12:30 pm

Contagious Content: Turn Your Customers From Privately Placid to Publicly Passionate

  • Ossa Fisher, Istation
  • Ossa Fisher
  • Learn what marketing elements turn ordinary campaigns into contagious collateral
  • Understand the psychological triggers that continually remind consumers of your brand
  • Develop a playbook for turning ordinary products into social currency and emotional memories
  • Content
  • Social

Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways

  • Why Facebook Live? Learn how going live on Facebook provides the greatest return for your time spent
  • Recommended tools and resources to shoot a great Facebook #LIVE video on any budget
  • Planning and optimizing Facebook Live strategies and campaigns, with step-by-step, hands-on instruction
  • Social
  • Video

12:30 pm - 1:00 pm


1:00 pm - 1:45 pm

Storytelling as a Selling Point

  • Sell your products/service through with engaging content
  • Shift from product/service focused to people focused stories to yield greater results
  • Create content that connects and informs with their audience in mind
  • Content

What Facebook’s Latest Changes Mean for Content Marketers

  • Heather Dopson, GoDaddy
  • Heather Dopson
  • Determine if using a multi-page strategy is right for you
  • Measure your amplification efforts
  • Build content grids for high relevancy
  • Implement actionable checklists immediately, regardless of budget
  • Content
  • Social

1:55 pm - 2:40 pm

Conflict, What is it Good For? Absolutely Everything

  • Tyler Farnsworth, August United
  • Tyler Farnsworth
  • Leverage tensions to fuel creativity
  • Incorporate conflict into the structure of your next campaign
  • Share examples of healthy conflict from various industries
  • Understand pattern interrupts and use them to propel your brand
  • B2B
  • B2C
  • Strategy

Facebook Ads: Mastering the Power of the Demographic Fire Hose

  • Know how to translate your customer journey into the structure of Facebook advertising
  • Understand tracking, optimization, and bidding strategies
  • Distinguish between the campaign types and creative possibilities, and how/when to use what type
  • Find new ways to leverage your existing customers and fans to acquire new ones
  • Paid
  • Social

2:50 pm - 3:35 pm

Your Content Marketing Sucks (And Other Ways to Give Tough Feedback)

  • Joe Hirsch, Semaca Partners
  • Joe Hirsch
  • Deliver criticism to your team without harming morale
  • Apply the science and skills of improv to boost creativity
  • Put time-efficient strategies in place to hold regular performance conversations
  • Create a coaching culture that aligns with business strategy and industry trends
  • B2B
  • B2C
  • Strategy
  • UX/Design

Podcasts + Marketing: The Missing Link in Content Marketing

  • Understand the role of podcasts in content marketing strategy
  • Determine metrics for success
  • Learn what you should be podcasting about (and what to avoid)
  • Be prepared for the investment you’ll need to make in order to be successful
  • Content
  • Measurement
  • Strategy

3:45 pm - 4:30 pm

Original Programming is the New Content Marketing

  • Understand how an original show is born and can be made by your brand
  • Create brand integrations within original programming that feel authentic
  • Retarget a captive audience with experiences they actually want
  • Content
  • Strategy

Beyond Likes: Using Social Customer Data to Inform Business Decisions

  • Listen to what your customers are saying
  • Sort through the noise and aggregate topic trends
  • Build internal alignment and communicate results
  • Leverage results to inform product and business decisions
  • Social

4:30 pm - 5:00 pm

Closing Beverages

Join us at Everything: Content & Social, 6/18/2018

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