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Everything: Content & Social Monday, June 18

9:00 am - 9:45 am

Connecting Employees to Today’s Social Customer

  • Leah Guimond, Sleep Number
  • Leah Guimond
  • Understand how Sleep Number has executed employee advocacy efforts and its business impact
  • Develop the expertise to build an advocacy skillset internally
  • Learn content management and user-adoption strategies to lead an employee advocacy program
  • Content
  • Employee Advocacy
  • Social

Enhancing the Customer Experience with Messaging Apps

  • Daphné Leblanc, Cafe and Laptop
  • Daphné Leblanc
  • Understand messenger app trends, and develop a coherent and actionable customer service journey
  • Learn and apply best practices from large-scale brands who are successfully using messenger bots
  • Incorporate messenger bots into your Facebook advertising strategies and improve customer service efforts
  • Customer Experience
  • Social

9:55 am - 10:40 am

The Storytelling Edge: 3 Keys to Creating Content That’ll Transform Your Business

  • Joe Lazauskas, Contently
  • Joe Lazauskas
  • Better understand the neuroscience of storytelling and apply these findings to your content creation efforts
  • Improve your content marketing results and impact from hearing about social experiments conducted on thousands of people, and case studies of the most successful content marketers on earth
  • Use a simple formula to optimize audience engagement and gain a huge advantage over your competition
  • Content
  • Storytelling

Growing an Audience Through Instagram Storytelling

  • Tareen Alam, Bumble
  • Tareen Alam
  • Make creative, educational, and entertaining Insta-Stories
  • Use Insta-Stories to market your brand or product through compelling narratives
  • Track, analyze, and re-tailor your content for your audience
  • Catch up on the current best practices for Insta-Stories
  • Content
  • Social

10:50 am - 11:35 am

How To Serve Intelligent Content in an Artificially Intelligent World

  • Adam Rizzieri, SevenTablets
  • Adam Rizzieri
  • Understand how content performs in traditional versus voice search
  • Organize and develop content that Google’s RankBrain can understand
  • Create content that focuses on context and intent, not just keywords
  • Content
  • Search

Social Selling & LinkedIn for Sales

  • Eve Mayer, EveMayer.com
  • Levi Sauerbrei, NerdButler.com
  • Eve Mayer
  • Levi Sauerbrei
  • Know which social platforms are worth your time and which you should avoid
  • Understand the power of your own network and how to use it to turn leads into prospects
  • Have an easy to follow daily routine to make your sale activity more effective and trackable
  • B2B
  • Social

11:45 am - 12:30 pm

Contagious Content: Turn Your Customers From Privately Placid to Publicly Passionate

  • Ossa Fisher, Istation
  • Ossa Fisher
  • Learn what marketing elements turn ordinary campaigns into contagious collateral
  • Understand the psychological triggers that continually remind consumers of your brand
  • Develop a playbook for turning ordinary products into social currency and emotional memories
  • Content
  • Social

Building Brand Loyalty Through Fan-Driven Advocacy

  • Giovanni Gallacci, Giovanni Gallacci
  • Giovanni Gallacci
  • Grow demand for your product organically by building relationships with industry insiders and creating strategic brand scarcity
  • Curate content from regular fans and tastemakers alike at no cost
  • Strike a balance between defining your own brand and taking cues from your fans about what they want your brand to be
  • Select the appropriate resources to produce professional online content without a huge budget
  • Social

12:30 pm - 1:00 pm

Lunch

1:00 pm - 1:45 pm

Tales of the Digital Wild: Harnessing Data and Personalizing Content to Engage a Demanding Audience

  • Kat Berman, Selligent
  • Kat Berman
  • Gain an understanding of the creative approaches companies are taking to leverage content that appeals to this new mindset
  • Learn how some of today’s leading brands have used creative content to engage consumers
  • Apply specific tips, tricks, and tactics to help you more deeply engage with your customers
  • Content
  • Data

What Facebook’s Latest Changes Mean for Content Marketers

  • Heather Dopson, GoDaddy
  • Heather Dopson
  • Determine if using a multi-page strategy is right for you
  • Measure your amplification efforts
  • Build content grids for high relevancy
  • Implement actionable checklists immediately, regardless of budget
  • Content
  • Social

1:55 pm - 2:40 pm

Conflict, What is it Good For? Absolutely Everything

  • Tyler Farnsworth, August United
  • Tyler Farnsworth
  • Leverage tensions to fuel creativity
  • Incorporate conflict into the structure of your next campaign
  • Share examples of healthy conflict from various industries
  • Understand pattern interrupts and use them to propel your brand
  • B2B
  • B2C
  • Strategy

Leveraging Social Care to Win Brand Loyalists (Even During a Crisis)

  • John Young, Southwest Airlines
  • John Young
  • Apply a process for moving beyond social marketing to building brand advocates
  • Implement strategies for optimizing listening from a tool and operational perspective
  • Equip and train your team to be standouts in customer care, and treat employees as customers to build loyalty within
  • Uncover and amplify customer stories, and create memorable experiences that capture the media’s attention
  • Customer Experience
  • Social

2:50 pm - 3:35 pm

Your Content Marketing Sucks (And Other Ways to Give Tough Feedback)

  • Joe Hirsch, Semaca Partners
  • Joe Hirsch
  • Deliver criticism to your team without harming morale
  • Apply the science and skills of improv to boost creativity
  • Put time-efficient strategies in place to hold regular performance conversations
  • Create a coaching culture that aligns with business strategy and industry trends
  • B2B
  • B2C
  • Strategy
  • UX/Design

Hiding In Plain Sight: How to Effectively Utilize Social Media Ads as Native Advertising

  • Frank Maguire, Sharethrough
  • Frank Maguire
  • Understand the value of amplifying and converting your social media strategy to open web native ads
  • Measure the ROI of your native ads
  • Start executing native right now through your DSP
  • Paid
  • Social

3:45 pm - 4:30 pm

Content-able Content Strategies

  • Alyssa Murfey, VML
  • Alyssa Murfey
  • Better understand how your brand fits into the content ecosystem
  • Leverage data from social, search and your website to inform content strategies
  • Pinpoint the weak points of competitors where your brand can “win”
  • Measure the effectiveness of your content with a data-centric approach
  • Content
  • Strategy

The Attention Economy: Using Social Media Insights to Combat Short Attention Spans

  • Carly Carson, PMG
  • Leyla Foschi, PMG
  • Carly Carson
  • Leyla Foschi
  • Understand content trends to succeed in an instant
  • Apply a data-driven approach to laser-focused audience targeting
  • Discover measurement methodology to help understand a consumer’s hyper-speed journey
  • Social

4:30 pm - 5:00 pm

Closing Beverages

Join us at Everything: Content & Social, 6/18/2018

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