Agenda
Everything: Content & Social Monday, June 18
9:00 am - 9:45 am
Thought Leadership Disrupted: New Rules for the Content Age
Micro-Storytelling: Effective “Stories” Strategies and Design
9:55 am - 10:40 am
Mastering Storytelling for the Digital Marketers: How Better Stories Drive More Conversions
- Joe Lazauskas, Contently
- Write better stories that drive results and impact
- Know how to leverage metrics you are already collecting to unveil new insights
- Learn how to breakthrough the noise to make a real impact”
Unraveling the Mystery of the Facebook Algorithm
10:50 am - 11:35 am
Harnessing Analytics for More Effective Content and Messaging
Social Selling & LinkedIn for Sales
- Eve Mayer, Splash Media
- Levi Sauerbrei, Social Media Delivered
- Know which social platforms are worth your time and which you should avoid
- Understand the power of your own network and how to use it to turn leads into prospects
- Have an easy to follow daily routine to make your sale activity more effective and trackable
11:45 am - 12:30 pm
Taming the Beast: Content That Scales, Satisfies and Inspires
Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways
12:30 pm - 1:00 pm
Lunch
1:00 pm - 1:45 pm
Storytelling as a Selling Point
Amplifying Affinity, Engagement, and Reach with Brand Facebook Groups
1:55 pm - 2:40 pm
Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices
Facebook Ads: Mastering the Power of the Demographic Fire Hose
2:50 pm - 3:35 pm
Your Content Marketing Sucks (And Other Ways to Give Tough Feedback)
- Joe Hirsch, Semaca Partners
