Agenda
Session Filters
Everything: Content & Social Monday, June 18
9:00 am - 9:45 am
Connecting Employees to Today’s Social Customer
- Leah Guimond, Sleep Number
- Understand how Sleep Number has executed employee advocacy efforts and its business impact
- Develop the expertise to build an advocacy skillset internally
- Learn content management and user-adoption strategies to lead an employee advocacy program
Enhancing the Customer Experience with Messaging Apps
- Daphné Leblanc, Cafe and Laptop
- Understand messenger app trends, and develop a coherent and actionable customer service journey
- Learn and apply best practices from large-scale brands who are successfully using messenger bots
- Incorporate messenger bots into your Facebook advertising strategies and improve customer service efforts
9:55 am - 10:40 am
The Storytelling Edge: 3 Keys to Creating Content That’ll Transform Your Business
- Joe Lazauskas, Contently
- Better understand the neuroscience of storytelling and apply these findings to your content creation efforts
- Improve your content marketing results and impact from hearing about social experiments conducted on thousands of people, and case studies of the most successful content marketers on earth
- Use a simple formula to optimize audience engagement and gain a huge advantage over your competition
Growing an Audience Through Instagram Storytelling
- Tareen Alam, Bumble
- Make creative, educational, and entertaining Insta-Stories
- Use Insta-Stories to market your brand or product through compelling narratives
- Track, analyze, and re-tailor your content for your audience
- Catch up on the current best practices for Insta-Stories
10:50 am - 11:35 am
How To Serve Intelligent Content in an Artificially Intelligent World
- Adam Rizzieri, SevenTablets
- Understand how content performs in traditional versus voice search
- Organize and develop content that Google’s RankBrain can understand
- Create content that focuses on context and intent, not just keywords
Social Selling & LinkedIn for Sales
- Eve Mayer, EveMayer.com
- Levi Sauerbrei, NerdButler.com
- Know which social platforms are worth your time and which you should avoid
- Understand the power of your own network and how to use it to turn leads into prospects
- Have an easy to follow daily routine to make your sale activity more effective and trackable
11:45 am - 12:30 pm
Contagious Content: Turn Your Customers From Privately Placid to Publicly Passionate
- Ossa Fisher, Istation
- Learn what marketing elements turn ordinary campaigns into contagious collateral
- Understand the psychological triggers that continually remind consumers of your brand
- Develop a playbook for turning ordinary products into social currency and emotional memories
Building Brand Loyalty Through Fan-Driven Advocacy
- Giovanni Gallacci, Giovanni Gallacci
- Grow demand for your product organically by building relationships with industry insiders and creating strategic brand scarcity
- Curate content from regular fans and tastemakers alike at no cost
- Strike a balance between defining your own brand and taking cues from your fans about what they want your brand to be
- Select the appropriate resources to produce professional online content without a huge budget
12:30 pm - 1:00 pm
Lunch
1:00 pm - 1:45 pm
Tales of the Digital Wild: Harnessing Data and Personalizing Content to Engage a Demanding Audience
- Kat Berman, Selligent
- Gain an understanding of the creative approaches companies are taking to leverage content that appeals to this new mindset
- Learn how some of today’s leading brands have used creative content to engage consumers
- Apply specific tips, tricks, and tactics to help you more deeply engage with your customers
What Facebook’s Latest Changes Mean for Content Marketers
- Heather Dopson, GoDaddy
- Determine if using a multi-page strategy is right for you
- Measure your amplification efforts
- Build content grids for high relevancy
- Implement actionable checklists immediately, regardless of budget
1:55 pm - 2:40 pm
Conflict, What is it Good For? Absolutely Everything
- Tyler Farnsworth, August United
- Leverage tensions to fuel creativity
- Incorporate conflict into the structure of your next campaign
- Share examples of healthy conflict from various industries
- Understand pattern interrupts and use them to propel your brand
Leveraging Social Care to Win Brand Loyalists (Even During a Crisis)
- John Young, Southwest Airlines
- Apply a process for moving beyond social marketing to building brand advocates
- Implement strategies for optimizing listening from a tool and operational perspective
- Equip and train your team to be standouts in customer care, and treat employees as customers to build loyalty within
- Uncover and amplify customer stories, and create memorable experiences that capture the media’s attention
2:50 pm - 3:35 pm
Your Content Marketing Sucks (And Other Ways to Give Tough Feedback)
- Joe Hirsch, Semaca Partners
- Deliver criticism to your team without harming morale
- Apply the science and skills of improv to boost creativity
- Put time-efficient strategies in place to hold regular performance conversations
- Create a coaching culture that aligns with business strategy and industry trends
Hiding In Plain Sight: How to Effectively Utilize Social Media Ads as Native Advertising
- Frank Maguire, Sharethrough
- Understand the value of amplifying and converting your social media strategy to open web native ads
- Measure the ROI of your native ads
- Start executing native right now through your DSP
3:45 pm - 4:30 pm
Content-able Content Strategies
- Alyssa Murfey, VML
- Better understand how your brand fits into the content ecosystem
- Leverage data from social, search and your website to inform content strategies
- Pinpoint the weak points of competitors where your brand can “win”
- Measure the effectiveness of your content with a data-centric approach
The Attention Economy: Using Social Media Insights to Combat Short Attention Spans
- Carly Carson, PMG
- Leyla Foschi, PMG
- Understand content trends to succeed in an instant
- Apply a data-driven approach to laser-focused audience targeting
- Discover measurement methodology to help understand a consumer’s hyper-speed journey