Agenda
Session Filters
Everything: Content & Social Friday, July 12
9:00 am - 9:45 am
How to Increase Visibility & Generate Leads With Video Marketing
- Antoine Dupont, Katapult Marketing
- Generate endless sources of content
- Understand how to start videos to ensure people will stay tuned
- Shatter myths and bad habits with video marketing
Engaging Your Audience With Creative Social Strategies
- Tylar Paige, Tylar & Company
- Create a dynamic spin on popular trends and hashtags to curate unique and engaging social marketing messaging and content
- Invite your audience be part of your story with engaging user generated brand content that they’ll want to share
- Create influential and emotional social “cliffhangers” that will leave your audience charged – and wanting more
9:55 am - 10:40 am
3 Impactful Steps & Strategies for Engaging Your Brand’s Target Audience
- Ryan O’Neil, Citrix
- Develop personas that leverage demographic, behavioral and emotional factors that shape the way you reach your key audiences
- Map audience journeys across stages and channels
- Align content to the journey in a way that simplifies and accelerates the customer’s purchase decision
Analytics and Attribution: Measuring the Success of Influencer Marketing
- Set the expectations for influencer deliverables
- Define and track brand & traffic KPIs
- Report on how influencers have impacted revenue
10:50 am - 11:35 am
Designing Inclusive Digital Content & Enhancing the Online Experience
- Courtney Cox Wakefield, Children's Health
- Audit your content for the most common inclusivity mistakes
- Reframe content to speak to an inclusive audience without creating confusion
- Generate brand loyalty through inclusive digital content
From Social Media to Hulu: How Can Your Brand Make a TV Show?
- Douglas Bohrer, Apron
- Create a brand series & market it on social media
- Understand the anatomy of episodic video
- Apply an essential five-part story structure
11:45 am - 12:30 pm
A Bulletproof Content Strategy That Leads to Amazing Content
- Ronell Smith, RS Consulting
- Understand why content strategy has to sit at the head of the table in the content-creation process
- Use the handful of tools needed to create a first-in-class content strategy
- Apply the more important metrics are for content development and performance
Death to Boring Marketing: Jobs-to-Be-Done
- Cliff Seal, Salesforce
- Understand the “jobs-to-be-done” theory & how it can (and should) be applied to content and experiences
- Uncover the reason your customers “hire” or “subscribe” to your brand, product or service
- Implement your discoveries at any scale that works for your company—from landing pages to campaigns
12:30 pm - 1:00 pm
Lunch Break
1:00 pm - 1:45 pm
Maximize Engagement and Conversions with 6 Human Behavior Hacks
- John Thies, Email on Acid
- Understand how humans process information and the behaviors we perform every day without any conscious thought
- Apply methods to tap into your customer’s subconscious thinking to encourage the intended response or outcome
- Make simple adjustments to the display of a price for a product or service that drastically improve conversion rates
Dissecting The Instagram Beast
- Rosi Linda Sanchez, BeautyBio
- Build a relatable brand using social media
- Build an engaged social following
- Use Instagram content to scale your brand
- Understand the journey of the post
1:55 pm - 2:40 pm
How to Sell Faster Using Business Videos that Tell Powerful Stories
- Todd Hartley, WireBuzz
- Brainstorm compelling video narratives by identifying your best brand marketing story
- Execute content that commands audience’s attention across multiple platforms
- Use storytelling to sell & market faster than ever in today’s Information Age
Science It: How to Use Influence Theory to Craft Compelling Messages
- Rita Arens, H&R Block
- Understand the basics of influence theory as outlined by Robert Cialdini
- Test messages against each other with your research partners or online
- Develop a content strategy framework based on your findings
2:50 pm - 3:35 pm
Using Less to Do More with Strategic Content Marketing
- Bob Tripathi, Digital Sparx Marketing
- Identify key elements of the content marketing process that you can use in building an actionable strategy for your brand
- Target customer personas aligned with your brand by creating & sharing original or repurposed content that they can relate to
- Tap into buyer intent & customer behaviors in the process of optimizing your marketing content
Activating a Live Twitter feed on Google: How to Mitigate Bad Press
- Andre Perreault, The Richards Group
- Own the search results page for branded search
- Activate a live Twitter feed in Google search results
- Understand the fundamentals of creating a comprehensive knowledge graph
3:45 pm - 4:30 pm
Maximize Your Online Presence With A Video Marketing Blue Print
- Desiree Martinez, All-In-One Social Media
- Take your boring business and stand out online
- Apply stats and data to help you secure funding for video content
- Understand the type of videos to start creating and why
- Identify appropriate video platforms for your business with so many available choices
- Use a quick punch list on low-budget video production essentials
Three Keys to Mastering B2B Email Like a Jazz Musician
- Cliff Seal, Salesforce
- Use testing for benchmarks (not a free metrics boost) like the best high-performance marketers
- Understand how target audience segmentation & personalized content strategies work together
- Leverage cross-channel brand consistency & real-time behavioral triggers to drive results