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Agenda

Everything: Content & Social Monday, June 18

9:00 am - 9:45 am

Thought Leadership Disrupted: New Rules for the Content Age

Micro-Storytelling: Effective “Stories” Strategies and Design

9:55 am - 10:40 am

Mastering Storytelling for the Digital Marketers: How Better Stories Drive More Conversions

  • Joe Lazauskas, Contently
  • Joe Lazauskas
  • Write better stories that drive results and impact
  • Know how to leverage metrics you are already collecting to unveil new insights
  • Learn how to breakthrough the noise to make a real impact”

Unraveling the Mystery of the Facebook Algorithm

10:50 am - 11:35 am

Harnessing Analytics for More Effective Content and Messaging

Social Selling & LinkedIn for Sales

  • Eve Mayer, Splash Media
  • Levi Sauerbrei, Social Media Delivered
  • Eve Mayer
  • Levi Sauerbrei
  • Know which social platforms are worth your time and which you should avoid
  • Understand the power of your own network and how to use it to turn leads into prospects
  • Have an easy to follow daily routine to make your sale activity more effective and trackable

11:45 am - 12:30 pm

Taming the Beast: Content That Scales, Satisfies and Inspires

Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways

12:30 pm - 1:00 pm

Lunch

1:00 pm - 1:45 pm

Storytelling as a Selling Point

Amplifying Affinity, Engagement, and Reach with Brand Facebook Groups

1:55 pm - 2:40 pm

Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices

Facebook Ads: Mastering the Power of the Demographic Fire Hose

2:50 pm - 3:35 pm

Your Content Marketing Sucks (And Other Ways to Give Tough Feedback)

  • Joe Hirsch, Semaca Partners
  • Joe Hirsch

Podcasts + Marketing: The Missing Link in Content Marketing

3:45 pm - 4:30 pm

Original Programming is the New Content Marketing

Beyond Likes: Using Social Customer Data to Inform Business Decisions

4:30 pm - 5:00 pm

Closing Beverages

Join us at Everything: Content & Social, 6/18/2018

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