Digital Summit Dallas Agenda

Tuesday, December 12, 2023
9:00 AM - 9:15 AM   Emcee Opening Kickoff    
9:15 AM - 10:15 AMFeatured Speaker  The New Marketing Mindset: Marketing to the Customer of the Future, Today    
10:15 AM   30-minute Networking Break    
10:45 AM - 11:30 AMBreakout SessionRoom 1Data & AnalyticsOptimize Your Brand Advertising Using the “CMO” Scorecard    
10:45 AM - 11:30 AMBreakout SessionRoom 2SEOSEO for Revenue: Grow Your Business, Not Just Your Rankings    
10:45 AM - 11:30 AMBreakout SessionRoom 3Data & AnalyticsRIP Attribution: Navigating the Future of Marketing Measurement  RIP Attribution: Navigating the Future of Marketing Measurement 
11:30 AM - 12:30 PM   Lunch | Day 1    
12:30 PM - 2:00 PMMasterclassRoom 1VideoCracking the Code of YouTube: Search & Content Strategies for Business Success    
12:30 PM - 2:00 PMMasterclassRoom 2BrandingBuild a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience Refinement    
12:30 PM - 1:15 PMBreakout SessionRoom 3AI10X Your Website Conversions Using the “Funnel GPT” AI Playbook    
1:15 PM - 1:30 PM   15-minute Passing Break    
1:30 PM - 2:00 PM30-minute BreakoutRoom 2Social MediaFunny You Should Post That: Unleash Your Inner Comedian Online    
2:00 PM - 2:15 PM   15-minute Passing Break    
2:15 PM - 3:45 PMMasterclassRoom 1VideoMaximizing Video Potential: Strategies for Effective Content Creation and Sales Conversions    
2:15 PM - 3:45 PMMasterclassRoom 2BrandingStop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta    
2:15 PM - 3:00 PMBreakout SessionRoom 3AIDeliver Human-Centered, AI-Powered Personalization to Drive Conversions & Meaningful Connections     
3:00 PM - 3:15 PM   15-minute Networking Break    
3:15 PM - 3:45 PM30-minute BreakoutRoom 3Marketing OperationsBuild and Leverage a Digital Marketing Success Plan™    
3:45 PM - 4:00 PM   15-minute Passing Break    
4:00 PM - 4:45 PMBreakout SessionRoom 1Content Content Marketing Strategy: Level Up Your Collaboration, Creation, and Reporting Efforts    
4:00 PM - 4:45 PMBreakout SessionRoom 2Marketing OperationsYou Can't Click With Us! Using Marketing Automation to Stand Out with Your Customers    
4:00 PM - 4:45 PMBreakout SessionRoom 3EmailLeverage Email Automation to Boost Your Sales Team’s Closing Success    
4:45 PM - 5:45 PM   Opening Reception    
Wednesday, December 13, 2023
9:00 AM - 10:00 AMFeatured Speaker  Changing Minds: How to Tap into the Minds and Hearts of Your Customers Through Powerful Storytelling    
10:00 AM - 10:15 AM   15-minute Passing Break    
10:15 AM - 10:45 AM30-minute BreakoutRoom 1SEOSEO is NOT Dead, It's Changing More Than Ever! How to Prepare for AI and the Future of SEO    
10:15 AM - 10:45 AM30-minute BreakoutRoom 2StorytellingDeliver Brand Storytelling that Gets Your Audience to Say Yes!    
10:15 AM - 10:45 AM30-minute BreakoutRoom 3Paid AdsHow to Squeeze More Results from your Paid Ads Budgets  How to Squeeze More Results from your Paid Ads Budgets 
10:45 AM - 11:00 AM   15-minute Passing Break    
11:00 AM - 12:30 PMMasterclassRoom 1Data & AnalyticsGetting to Your Marketing Data in GA4    
11:00 AM - 12:30 PMMasterclassRoom 2Social MediaFrom Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target Audience    
11:00 AM - 11:45 AMBreakout SessionRoom 3CMSEmbracing AI Best Practices for Content Management Systems (CMS)  Embracing AI Best Practices for Content Management Systems (CMS) 
11:45 AM - 12:00 PM   15-minute Passing Break    
12:00 PM - 12:30 PM30-minute BreakoutRoom 3StreamingCatching the Stream: How Marketers Can Flow with Audiences from Linear to Digital TV  Catching the Stream: How Marketers Can Flow with Audiences from Linear to Digital TV 
12:30 PM - 1:30 PM   Lunch | Day 2    
1:30 PM - 3:00 PMMasterclassRoom 1Data & AnalyticsHarnessing Next-Level Data Insights from GA4    
1:30 PM - 3:00 PMMasterclassRoom 2Social MediaUnleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization    
1:30 PM - 2:15 PMBreakout SessionRoom 3Paid AdsSecrets of Successful B2B Advertising for Quality Leads    
2:15 PM - 2:30 PM   15-minute Passing Break    
2:30 PM - 3:00 PM30-minute BreakoutRoom 3Lead GenUnlocking Retail Media: The Immense Opportunities and the Disruptive Challenges for Digital Marketers    
3:00 PM - 3:15 PM   15-minute Networking Break    
3:15 PM - 4:00 PMBreakout SessionRoom 1EmailUnlocking the Power of Personalization: Increase Conversions by Mastering Email Segmentation and Opt-In Surveys    
3:15 PM - 4:00 PMBreakout SessionRoom 2Lead GenBetter Understand Your Advertising Data: Asking Yourself The Right Questions    
3:15 PM - 4:00 PMBreakout SessionRoom 3SEOHow to Increase Your Organic Traffic by 7,235.7%