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Day 1 Wednesday, October 16

9:00 am - 9:45 am

Death to Boring Marketing: Jobs-to-Be-Done

  • Cliff Seal, Salesforce
  • Cliff Seal
  • Understand the “jobs-to-be-done” theory & how it can (and should) be applied to content and experiences
  • Uncover the reason your customers “hire” or “subscribe” to your brand, product or service
  • Implement your discoveries at any scale that works for your company—from landing pages to campaigns
  • Content Marketing

Engaging Your Audience with Creative Social Strategies

  • Create a dynamic spin on popular trends and hashtags to curate unique and engaging social marketing messaging and content
  • Invite your audience be part of your brand story with engaging user-generated content that audiences will want to share
  • Create influential and emotional social “cliffhangers” that will leave your audience charged – and wanting more
  • Content Marketing
  • Social Media

9:55 am - 10:40 am

How to Create Content at the Speed of Culture

  • Brandon Butler, Butter.ATL
  • Brandon Butler
  • Use online tools and research to identify cultural trends and opportunities
  • Learn hacks to create social content at scale
  • Identify key metrics to help your team optimize content performance
  • Content Marketing
  • Strategy

I’m Not a Regular Brand YouTuber, I’m a COOL Brand YouTuber

  • Sonja Likness, Duke University
  • Sonja Likness
  • Use YouTube’s social media functionality to boost the efficacy of your video content
  • Curate your YouTube channel to take advantage of the subscription model
  • Reach a YouTube-native audience
  • Social Media
  • Video Marketing

10:50 am - 11:35 am

Viral Velocity: How to Build Buzz at Record Speed

  • Ben Kaplan, PR Hacker
  • Ben Kaplan
  • Simplify complex ideas and increase their viral velocity
  • Seed content with influencers who will spread it
  • Activate emotions to trigger immediate action in your audience
  • B2B
  • B2C
  • Content Marketing

Using Social Media and Content to Build Your Personal Brand and Land Your Next Job

  • Jeff Perkins, Parkmobile
  • Jeff Perkins
  • Develop your personal brand positioning
  • Build a content strategy for your personal brand
  • Leverage social media to build your personal brand
  • Balance your personal brand with your professional responsibilities
  • Branding
  • Content Marketing
  • Social Media

11:45 am - 12:30 pm

Where are the Jetpacks!? Culture, Content & the Digital Experience

  • Eric Shutt, SummitX
  • Eric Shutt
  • Understand how the core principles of cultural and experience marketing can guide digital content planning
  • Evaluate the fundamental value and purpose that people get from your brand and content marketing
  • Identify and understand current gaps in your strategic and tactical marketing approach
  • Apply different types of strategic thinking to content, creative, and campaign planning
  • Identify and become a true cultural experience brand performance
  • Content Marketing
  • Strategy

Finding Fit in Silicon Valley: Frameworks for Marketing Growth

  • Jake Jacobson
  • Jake Jacobson
  • Identify and tailor messaging to influential advocates
  • Plot how your brand is positioned relevant to competitors in the minds of your audience.
  • Evaluate creative & channel performance metrics to justify marketing investments
  • Social Media
  • Strategy

1:00 pm - 1:45 pm

Avoid Being Swamped by the Data Tsunami – Create Actionable Insights Instead

  • Sarah Bond, Lucky Orange
  • Sarah Bond
  • Prioritize the marketing metrics that are most valuable and should be at the top of your reports
  • Apply proven strategies from technology providers, agencies and brands to help manage data and create actionable insights
  • Manage your data by using segmentation and filtering techniques across disciplines like SEO and user experience analytics
  • Content Marketing
  • Data
  • Strategy

Creating Influencer Content that Converts!

  • Brittany Ward, CreateCollabs
  • Brittany Ward
  • Include five must-haves to ensure stellar content creation
  • Properly brief your influencers with outcomes in mind
  • Use practical tools to judge influencer/brand fit
  • B2B
  • B2C
  • Social Media
  • Strategy

1:55 pm - 2:40 pm

Defeating Consumer Indifference: A Cross Cultural Approach to Making Brand Content Matter Again

  • Donnie Broxson, Acento Advertising
  • Donnie Broxson
  • Leverage segment market nuances (such as cuisine, cultural norms, education, language, social norms, and values) to address both specific and general markets effectively
  • Apply cross-cultural content strategies that lead companies toward cultural and business leadership
  • Implement a roadmap for defeating indifference to make a brand’s content matter in culture and people’s lives
  • Content Marketing
  • Strategy

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

  • Joe Cox, Pop Marketer
  • Joe Cox
  • Learn how to define your “editorial authority”, giving your brand’s social content laser focus
  • Supercharge your social media by implementing key principles from popular culture
  • Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game
  • Content Marketing
  • Social Media
  • Strategy

2:50 pm - 3:35 pm

Filling the Funnel: How to Build a Modern Content Marketing Strategy?

  • Identify your company’s whitespace and define talk tracks to target and align your content efforts
  • Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
  • Work hand-in-hand with sales to fill the funnel, drive ROI and affect the bottom line
  • Go beyond the blog to take your content farther (think across growth – and making your strategy global and scalable)
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Partnering with Influencers for Meaningful Storytelling

  • Sunni Thompson, J. Walter Thompson Atlanta
  • Sunni Thompson
  • Convince clients and/or company leadership to invest in influencer partnerships
  • Identify the right narrative and select the right influencers
  • Scale according to budget
  • Develop measurable program objectives
  • B2B
  • B2C
  • Social Media
  • Strategy

3:45 pm - 4:30 pm

Rising Above the Digital Noise with Brand Clarity

  • Lee Watts, Smith, Gambrell & Russell, LLP
  • Lee Watts
  • Create a framework for developing a clear message and content for your branding and marketing
  • Develop a clear strategic plan on how to communicate the story digitally to your target audience
  • How to position your content and brand in the digital landscape
  • Content Marketing
  • Strategy

The Attention Economy: Using Social Media Insights to Combat Short Attention Spans

  • Understand content trends to succeed in an instant
  • Apply a data-driven approach to laser-focused audience targeting
  • Discover measurement methodology to help understand a consumer’s hyper-speed journey
  • Social Media

4:30 pm - 5:00 pm

Closing Reception

Join us at Everything: Content & Social, 10/16/2019