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Agenda

Session Filters
  • October 23
  • 9:00 am - 9:45 am
  • Stage 2
  • Assess where your executive team stands on understanding content marketing
  • Understand what will resonate most with your executives — the “light bulb” moments
  • Tackle the inevitable ROI discussion
  • Ensure continued buy-in over time
  • October 23
  • 9:00 am - 9:45 am
  • Stage 1
  • Use our Facebook Sales Funnel template to build sales funnels for YOUR business or marketing strategy
  • Understand the difference between nurturing a Facebook lead and slamming ads in their face
  • Customize your content/messaging to best fit your leads interests
  • Incorporate your Facebook marketing strategy with your other marketing verticals (email, website, blog/vlog, etc.)
  • October 23
  • 9:55 am - 10:40 am
  • Stage 2
  • Understand the development process for immersive experiences
  • Examine metrics you’re able to gain from virtual and augmented reality outputs
  • Know how to write a brief for an interactive project
  • October 23
  • 10:50 am - 11:35 am
  • Stage 1
  • Identify your company's whitespace and define talk tracks to target and align your content efforts
  • Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
  • Work hand-in-hand with sales to fill the funnel, drive ROI and affect the bottom line
  • Go beyond the blog to take your content farther (think across growth - and making your strategy global and scalable)
  • October 23
  • 11:45 am - 12:30 pm
  • Stage 1
  • Develop an impactful content strategy grounded in science and evolving consumer behavior
  • Implement storytelling techniques that spike empathy, attention, and purchase consideration
  • Apply content marketing best practices used by the most innovative brands on earth
  • October 23
  • 12:30 pm - 1:00 pm

Lunch Break

  • October 23
  • 1:00 pm - 1:45 pm
  • Stage 2
  • Develop a creative brief process to strategically craft videos to connect to your audience
  • Implement three ways how to grow empathy to tell better stories
  • Use personal tragedy to inspire better stories
  • October 23
  • 2:50 pm - 3:35 pm
  • Stage 2
  • Create multi-platform video strategies
  • Improve your creative development process
  • Understand the production levers for various budgets, and set post-production expectations for tiered deliverables
  • Use syndication options that leverage organic or paid efforts
  • October 23
  • 3:45 pm - 4:30 pm
  • Stage 1
  • Define the difference between virtual reality, augmented reality and mixed reality and understand how each might benefit your business
  • Strategically determine the role of voice controlled devices and interfaces as a marketing and content channel or format
  • Identify opportunities to leverage chatbots across your organization
  • Understand why social publishing networks that combine influencer marketing with authentic, culturally connected content are winning the engagement game and how to play yourself

Join us at Everything: Content & Social, October 23, 2018